The 15-time Grammy winner debuted “Good Job” Thursday throughout CNN’s international city corridor to handle the newest questions and considerations within the battle in opposition to Covid-19.
The tune was initially written months in the past to honor the unsung heroes in Keys’ personal life, she advised CNN in a dialog earlier than the published.
“It has all the time been such a private track and such a poignant track,” she mentioned. “And each time I play it, I need to cry as a result of I am considering of my mom, I am considering of my grandmother, I am considering of mates of mine who cannot make ends meet.”
However because the pandemic swept the world, it occurred to Keys that the lyrics might additionally function a tribute to the well being care professionals, frontline employees, dad and mom, lecturers and everybody else who has stepped up throughout this unprecedented time.
“Plenty of occasions individuals do not feel like they’re doing an excellent job. They really feel underwater and like there’s by no means going to be a brighter day,” she mentioned. “Quick ahead to now, with the place we are actually, and it is virtually just like the track was written for this and I did not understand it.”
Keys has partnered with CNN to make use of the track because the theme for a brand new CNN Heroes marketing campaign in celebration of the bizarre individuals who’ve emerged as heroes in the course of the Covid-19 disaster.
Starting Friday, viewers and guests to CNN platforms shall be invited to share photos and movies of people from their communities who’re doing their half to make the world a greater, safer and more healthy place.
CNN will acknowledge a group of those on a regular basis heroes every week.
“Alicia Keys and the lyrics of ‘Good Job’ are sending a a lot wanted message of gratitude to the frontline and important employees of this disaster,” mentioned Whit Friese, CNN Vice President and Group Artistic Cirector of Artistic Advertising. “It has been nothing wanting an honor for our group to collaborate with such an unimaginable expertise on a undertaking as significant as this.”
The singer-songwriter recalled saying a prayer when she was nominated for her first Grammy Awards for her 2001 debut album, “Songs in A Minor.”
“Please let me have one thing to say,” she prayed. “Do not let me simply have this second and never have something to say that is going to resonate with anyone.”
That very same prayer is without doubt one of the causes Keys mentioned she was moved to put in writing “Extra Myself: A Journey,” a New York Instances bestseller and the primary ebook on Oprah Winfrey’s new imprint on Flatiron books.
Keys mentioned she and her household, which incorporates her husband producer Swizz Beatz, their two sons collectively and his son from a earlier relationship — have been utilizing this time to replicate.
“We’re undoubtedly doing nicely, however we’re constantly interested by the place are we going as a world and as a worldwide household,” Keys mentioned. “I feel we have now the chance to essentially take into consideration who can we need to be first as people, then who can we need to be as communities and on a worldwide stage? That is a strong thought and it appears like that is the mandate proper now.”